Marketing innovation a ‘win’ for CPD learners

CPD’s innovative programming is at the pulse of healthcare education. Between multidisciplinary conferences like the Indigenous Health Conference – with a biennial attendance of over 600, specialized lab-based cadaveric workshops like TaTME and dynamic webinar series like Safer Opioid Prescribing, CPD continues to serve the changing needs of our diverse health care community.

Innovation in program development is one of the areas of focus for CPD and this is complemented by innovation in marketing. CPD is always looking for ways to get the right message to our learners and as such, its first ever contest was launched. The contest, designed to in understanding our learner’s interests, requires that they update their profiles for a chance to win up to $1000 towards registration at an upcoming CPD program or conference.

Since its mid-January launch, the contest has already received a significant number of entries with just over 1300 profile updates. “The response has been amazing so far. We’re looking forward to announcing the lucky winner at the end of February.” said Renice Jones, Manager of Marketing and Communications for CPD.

With just a couple of days left until the last day of the contest on February 15th, 2018 we’re sure that those who have entered are looking forward to that announcement as well!